With the rapid growth of the internet, do-it-yourself websites were inevitable. Everyone and his uncles’ cousin has done an html course or found a piece of software which claims to build websites in under 67 minutes.
Our first cell phone shop probably made use of the same type of service for his shops’ branding. A cousin-of-an-uncle that had a d.i.y woodwork video in the back of his cupboard and a hammer which builds a shop-front in under 67 minutes.
You have two problems with this approach:
1. The d.i.y. woodwork video was created in nineteen-seventy-six, the techniques and fashion that were described are out dated.
2. I can give you all the hammers in the world and it still won’t make you an experienced carpenter.
Techniques that worked back in 2007 won’t be found dead on any successful website in this day and age. The life span of internet technology, especially regarding your website is the same as that of your dog Jimmy. See, for Jimmy one year is equal to that of seven human years.
To stay up to date with internet technology one has to spend nearly three hours a day updating oneself as to the latest trends for websites. New marketing strategies are conceived daily and by falling behind by just one month there will be a mountain to climb to get back into the loop.
Your website needs to get a head start. Any out-dated graphics and techniques are done at the expense of your clients. Act now and breathe life into your website.